DISCIPLINES
Brand Stewardship
Packaging Design
Art Direction
Print Design
OVERVIEW
Downlands is a regenerative farming business committed to working with nature to produce better food and support a healthier landscape.
As an ongoing creative partner, we develop and extend the brand across a growing range of applications, from packaging and promotional posters to T-shirts, caps and other branded materials.
THE CHALLENGE & INSIGHT
The challenge is to communicate Downlands' nature-led philosophy consistently across different products and communications, while retaining the character and authenticity of the business.
Building on the existing identity and the message Nature Makes It Better, we develop creative applications that balance a strong, recognisable visual language with the flexibility to work across different formats and contexts.
THE OUTCOME
An evolving collection of brand touchpoints that brings Downlands' philosophy to life, creating a cohesive and recognisable presence across its products, communications and wider community.
