DISCIPLINES
Brand Proposition
Visual Identity
Art Direction
Social Media
Document Design
OVERVIEW
Chef’s Farms came to George Cosby Studio to develop a clearer brand world and establish consistency across how the business communicates its values and offering.
Supplying some of the highest quality, ethically grown produce to the hospitality and retail sectors, Chef’s Farms has built long-standing trust with chefs and buyers through quality, reliability, and care. As the business evolved, there was an opportunity to articulate those values more clearly — and to position the brand firmly within the regenerative movement.
The work focused on creating a brand world that could support this shift, while remaining true to the relationships and reputation already in place.
THE CHALLENGE & INSIGHT
The challenge was one of balance and transition.
Chef’s Farms needed to modernise how they present themselves without disrupting the trust built with a more traditional customer base. The brand had to feel progressive and values-led, while remaining practical, grounded, and credible within the realities of supply and production.
The key insight was that regeneration should feel like a continuation, not a correction.
By framing sustainability and ethics as an extension of long-held principles — care for land, produce, and people — the brand could evolve naturally, without feeling like it had changed direction.
THE OUTCOME
The resulting brand world brings clarity, consistency, and confidence across all touchpoints.
A refined visual identity and brand proposition established a clear framework for how Chef’s Farms speaks and presents itself. Brand guidelines were created to ensure consistency as the brand grows, supporting both internal teams and external communication.
Through ongoing Brand Stewardship, the brand continues to evolve with care — with art direction, social media planning, and corporate documents developed in line with the core brand world.
The outcome is a brand that feels trustworthy and contemporary — one that speaks confidently to both traditional customers and a new, more values-driven audience, while remaining grounded in quality, ethics, and long-term thinking.
TESTIMONIAL
“GCS have helped us greatly in pushing forward our communications and identity as a brand. George has brought a cross-section of strategy and creativity to developing and maintaining our brand ecosystem, which covers many aspects and operations of our company. We’ve formed a close connection and having GCS beside us on our journey is highly valued. From the very start George has been a joy to work with and we look forward to further developing our brand with him.”
Tom Denman, Chef’s Farms
