DISCIPLINES
Naming
Brand, Proposition
Visual Identity
Packaging
Illustration
POS Collateral
Digital Design
OVERVIEW
Stor Valley came to George Cosby Studio to bring a new regenerative, farm-led food and drinks brand to life. Rooted in place, but positioned with confidence and care.
Based in the South Downs National Park, the brand takes its name from the River Stor, which rises from chalk and emerges through springs on the northern slopes of the Downs. From the outset, Stor Valley sought to balance its farm shop origins with a more elevated, contemporary expression. One that could sit comfortably in both local and premium contexts.
The project focused on creating a clear and expressive brand world, alongside the launch of an initial product range including sparkling fruit juices and locally sourced honey.
THE CHALLENGE & INSIGHT
The challenge was one of balance and tone.
Stor Valley needed to feel wholesome and grounded without slipping into rustic cliché, and premium without losing its connection to land, seasonality, and craft. The brand had to communicate regeneration and quality while remaining approachable and rooted in its origins.
The central insight was that elevation does not come from polish alone, but from restraint and material honesty.
By drawing from its environment, chalk landscapes, soft colour, and natural imperfection, the brand could feel contemporary and refined while remaining unmistakably farm-led.
THE OUTCOME
The resulting brand world brings together elegance and warmth in equal measure.
An identity built around contemporary typography, soft pastel colour blocks, and a distinctive illustrative style creates a visual language that feels light, calm, and considered. Hand-drawn charcoal illustrations, applied over rough paper textures, introduce tactility and life, communicating something expressive and quietly assured.
This system was carried across the initial product range, from sparkling fruit juice cans to honey packaging, giving Stor Valley a confident and coherent presence at launch.
The brand has since extended into collaborations, including a partnership with Farmer J, where a bespoke label design was created to sit within their ecosystem while retaining Stor Valley’s identity.
The result is a brand that feels rooted yet refined, reflecting its landscape and values while providing a clear foundation for future growth.
TESTIMONIAL
"Developing our brand with GCS has been a very rewarding experience. They helped us deeply analyse our purpose and goals, forming a concept and design based on clear strategy everyone was aligned on. Their ability to provide quality work within an agreed budget and timeline was impressive and delivered creativity that genuinely focused on finding long-term solutions."
Tom Denman, Stor Valley
