DISCIPLINES
Digital Design
Digital Art Direction
Web Development
OVERVIEW
La Bon Pom is a food brand bringing traditional French brasserie-style cooking to the frozen food category, with duck fat chips made from just three ingredients.
Building on an established brand identity and packaging system, we designed and developed a website that brings the brand's character, product and story to life digitally.
THE CHALLENGE & INSIGHT
The opportunity was to translate an existing visual identity into an engaging digital experience, while clearly communicating what makes La Bon Pom different.
Drawing on the brand's French culinary influences and straightforward approach to ingredients, we extended its visual language through typography, imagery and considered layouts, balancing personality with clear product storytelling.
THE OUTCOME
A distinctive digital home for La Bon Pom that brings together its identity, product and philosophy in one cohesive experience, providing a foundation for the brand's growing presence.
