DISCIPLINES
Art Direction
Document Design
Print Design
Packaging
OVERVIEW
Elder is a reusable bottled water system designed for hospitality, offering an alternative to traditional single-use bottled water.
We have worked across a growing range of brand communications, from campaign posters and digital templates to operational guidance and product identification.
THE CHALLENGE & INSIGHT
As a circular system, Elder's success depends on more than the product itself. Clear communication is essential to helping hospitality teams understand the system, manage bottle returns and deliver a consistent experience.
Our approach has been to extend the existing identity across both customer-facing and operational materials, balancing the brand's visual character with practical communication needs.
THE OUTCOME
A cohesive collection of brand applications that support Elder's day-to-day operation, strengthen its presence across hospitality environments and help communicate the value of its circular approach.