DISCIPLINES
Brand Identity
Packaging Design
Art Direction
OVERVIEW
Big Fat Olive is a new extra virgin olive oil brand from northern Greece, created to bring a more expressive and contemporary attitude to the category.
We developed a bold identity and packaging system that challenges the familiar visual codes of premium olive oil, combining oversized illustration, characterful typography and an unconventional approach to packaging.
THE CHALLENGE & INSIGHT
The opportunity was to create a distinctive presence in a category often defined by familiar cues of heritage, provenance and premium quality.
Rather than disguise the packaging material, we made it part of the identity. Printed colour sits directly against the metallic doypack, while an oversized olive becomes both illustration and packaging architecture.
THE OUTCOME
An expressive identity built around scale, material and unexpected category behaviour, creating a distinctive presence on shelf that's difficult to mistake for anything else.
