George Cosby Studio | Strategic Branding & Design Solutions

Client: Scout

Year: 2025

Location: Los Angeles, USA

Services: Brand Proposition, Visual Identity, Digital Design, Document Design

Scout came to us at a pivotal moment — shifting from an early-stage MVP into a category-defining AI career platform. Built around voice intelligence, real-time benchmarking, and agentic matching, Scout needed a brand that felt inevitable: premium, precise, and product-first.

We developed Talent. Accelerated. as the core brand idea — a promise that captures Scout’s mission to uncover authentic potential and match people to opportunities at the moment they’re most likely to thrive. This clarity informed a complete strategic and visual overhaul: a refined proposition, a signal-driven messaging system, and a visual identity built around motion, trajectory, and continuous intelligence.

The result is a brand engineered for scale. One that feels calm, confident, and technical — but distinctly human in its focus on talent. From logo system to colour palette, from site design to narrative structure, every element works to express a future-facing product that accelerates careers and sharpens hiring decisions. Scout now enters market with the authority, clarity, and momentum of a company built for the next era of work.

Talent. Accelerated. distilled Scout’s purpose into a single, directional idea: not speed for its own sake, but momentum towards the moments where people thrive. In a market defined by noise, bias, and slow processes, Scout creates clarity — revealing real potential through voice intelligence, benchmarking the trajectory a person is truly on, and surfacing opportunities at exactly the right time. Acceleration here means alignment: talent gaining confidence in their next move, and companies making better decisions with high-signal insights. It positions Scout as the catalyst for progress on both sides of the hiring equation, moving careers and teams forward with intelligence, precision, and purpose.

“George understood our product and our ambition faster than anyone we’ve worked with. He transformed Scout from a promising MVP into a brand with clarity, authority, and real momentum. Talent. Accelerated. perfectly captures who we are and where we’re going.”

Nick Smyth, Founder & CEO of Scout

"Working with George has been a transformative experience for our small, independent coffee team. After more than a decade of roasting, we knew our brand identity no longer reflected the quality of our sourcing or the direction of our business. We needed a full refresh, one that would bring clarity and consistency across our wholesale, e-commerce and retail touchpoints. We were also ready to introduce a new range of ready-to-drink products with confidence.

George struck the perfect balance between creative thinking and strategic design. He led the project with a clear, considered approach, while always remaining open, patient and collaborative. His communication is friendly, prompt and supportive — he became an extension of our team from the outset.

After many years of struggling to find our voice through our packaging and brand identity, we’ve finally arrived at a place where the quality of our coffee is matched by the strength and beauty of our visual identity.

George helped us define who we are and express that with purpose. We’ve thoroughly enjoyed working with him, and we’re incredibly proud of the brand we’ve built together."

Emma Blake, Workshop

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