To create, from scratch, a brand concept for a start-up offering high quality towelling products and with the aim of building to the formation of a London bath house.

Laconia (Greek birthplace of the heated bath) is built on the idea of humans’ ‘relationship with water’. Leaning on classical theme, a dramatic mix of emotive colour and B&W photography and an editorial layout Laconia offers an aspirational world to immerse yourself within.