To create an evolving brand and world across campaigns and multiple media for a musical artist on Columbia Records worldwide that delivers on a cinematic romanticism. 

Built on the idea ‘Widescreen Crooner’ a timeless identity was developed with influence from Italian cinema and Modernism. Run across numerous campaigns, it encompassed Art Direction on videos and photoshoots as well as Artwork Design. These ranged from £5k-£100k budgets and were shot across the UK, Spain and Italy.