George Cosby Studio | Strategic Branding & Design Solutions

GCS

Client: Form

Year: 2023-24

Location: London, UK

Services: Naming, Brand Proposition, Copywriting, Visual Identity, Packaging, Advertising.

GCS created a brand concept and packaging design for a new soap brand born out of sustainability, using waste materials from the producers Jam Business.

Through the idea ‘A handmade story’, Form communicates luxury with a personal touch. A calm, reflective and handwritten aesthetic in addition to 1st person TOV help the brand provide a moment of sanctuary in busy lives.

From my home to yours, FORM soaps are crafted with surplus fruit, rind and vegetable oil, all safe and natural ingredients. Luscious scents and textures care for your wellbeing and all skin types, gently cleansing and moisturising. Sustainable, cruelty-free, and dermatologically tested for those with sensitive skin. 100% soap free. A lot of love in each bar, Sophie.

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