George Cosby Studio | Strategic Branding & Design Solutions

Client: Croft & Co

Year: 2024-25

Location: London, UK

Services: Brand Identity, Document Design, Email Design, Copy-writing

Croft & Co are a specialist search firm for the finance industry. As a new firm establishing their presence in a competitive market, they needed a brand expression that projected authority and professionalism from the outset.

We refined their visual identity and built the systems to support it day to day. From document and presentation templates to email marketing design, we created assets that balance professionalism with a fresher, more agile feel.

The result is a brand presence that feels clear, consistent and confident, giving Croft & Co the tools to communicate with impact across every touchpoint.

“I came to George in Q3 2024 having founded a search firm in April 2024 focusing on helping find professionals in the finance industry.

When I contacted George, I had nothing besides a couple of ideas on what I wanted my documents to look like and a colour scheme to follow.

George took the time to listen to what I needed and understand what the norm was in my industry and took my vague brief - “I’d like it to be formal, but not so corporate and a bit fresher.” - and produced some outstanding results.

He was able to guide me through what would look best, educate me on several tools and how to use them and also give his valuable opinion when needed and I thoroughly enjoyed our collaboration. To say that I’m delighted with the results is an understatement!”

Alex Croft, Croft & Co

“I came to George in Q3 2024 having founded a search firm in April 2024 focusing on helping find professionals in the finance industry.

When I contacted George, I had nothing besides a couple of ideas on what I wanted my documents to look like and a colour scheme to follow.

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