Chef's Farms offer and deliver the highest quality and most ethically grown produce to the hospitality and retail sector. We were asked to help them broaden their brand identity and communicate a consistent message and set of values across all touch points.

Key to the identity is the balance of continuing trust and appeal to their more traditional customer base and a fresh approach that places them firmly in the regenerative movement. We created brand guidelines to keep their communication on track and, within continuing work, have developed art direction, social media plans and corporate documents.