DISCIPLINES
Brand Identity
Art Direction
Packaging
Social Media
OVERVIEW
George Cosby Studio developed a brand world for a musical artist signed to Columbia Records, working across campaigns and media on an international scale.
The project focused on shaping a cohesive and enduring identity for an artist operating within the global music industry — one that could hold ambition, emotion, and consistency across multiple releases, formats, and markets.
The work spanned brand identity, art direction, and visual expression — applied across packaging, social media, and campaign artwork — and was delivered across productions in the UK, Spain, and Italy.
THE CHALLENGE & INSIGHT
The challenge was to build continuity within a fast-moving, image-driven industry.
Music campaigns often prioritise immediacy over longevity, resulting in fragmented or short-lived visual identities. The opportunity here was to create a brand world that felt cinematic and timeless — one that could adapt to different campaigns without losing coherence.
The central insight was that the artist’s strength lay in romanticism and scale. This led to the core idea: Widescreen Crooner.
Rather than chasing trends, the identity would draw from Italian cinema and modernist principles — creating a visual language rooted in atmosphere, restraint, and emotional clarity.
THE OUTCOME
The result was a cinematic brand world designed to operate confidently across campaigns and contexts.
A timeless visual identity was developed and applied through album artwork, packaging, and digital touchpoints, supported by art direction across photoshoots and music videos. The system was flexible enough to support varied creative outputs, while remaining grounded in a clear point of view.
Campaigns were delivered across a wide range of budgets — from intimate £5k productions to large-scale £100k shoots — ensuring consistency of expression regardless of scale or location.
The outcome is a brand world that feels considered and enduring — one that demonstrates how creative direction and restraint can bring cohesion, confidence, and longevity to artist-led work at an international level.
