DISCIPLINES
Brand Identity
Document Design
Art Direction
Copy-Writing
Marketing Touch-points
OVERVIEW
Crawford & Corry came to George Cosby Studio to refine the brand for an extraordinary travel experience — one that blends professional development with cultural immersion.
Offering tailored placements and immersive experiences in Vietnam, Crawford & Corry operates at the intersection of travel, education, and career development. As the business evolved, there was a need for a brand world that could reflect the depth, ambition, and premium nature of the experience — and communicate trust to both participants and their families.
The project focused on creating a coherent and aspirational brand identity, alongside key materials designed to introduce the experience with clarity and confidence.
THE CHALLENGE & INSIGHT
The challenge was to balance aspiration with credibility.
Crawford & Corry needed to inspire a sense of adventure and possibility, while also reassuring prospective participants and stakeholders that the experience was thoughtful, structured, and genuinely transformative — not superficial travel.
The insight was that the brand’s true value lay in depth, intention, and personal growth, rather than spectacle.
By framing the experience as a carefully curated journey — one that combines professional exposure with meaningful cultural understanding — the brand could speak with both excitement and trust.
THE OUTCOME
The resulting brand world is aspirational, refined, and grounded.
A cohesive visual identity, supported by carefully crafted copy and a considered brochure, communicates the ambition and purpose of the experience — allowing prospective participants to understand not just where they will go, but who they might become through the journey.
Across marketing touchpoints, the brand now speaks with clarity and confidence, positioning Crawford & Corry as a trusted guide for young adults seeking meaningful, career-enhancing travel experiences.
The outcome is a brand that feels both inspiring and credible — one that reflects the depth of the experience itself, and supports Crawford & Corry’s role as a leader in purposeful travel.
TESTIMONIAL
"George and GCS were an absolute pleasure to work with. The finished product not only met but exceeded our expectations. We’ll definitely work with George again on future projects. We highly recommend his services!"
Luke Crawford, Crawford & Corry
